Clear positioning
Something complicated, made sellable.
Delusional about what's possible. Strict about what's true.
We open the UK and Europe for AI companies. Positioning, pipeline, first customers.
Something complicated, made sellable.
Simple enough for the customer to repeat it back.
We find where the buyer gets lost and fix it, so the demo does the selling.
Target accounts, the right people, first meetings and POCs.
Real stages, blockers written down, a forecast that doesn't surprise anyone.
Built on the real sales cycle, so nobody's shocked in month six.
Everything we make is yours.
The account after the first deal: renewals, expansion, the second contract.
Most people wait for a market to be ready. We go in while it's still a field and a rumour. The part that's madness, we're honest about. The part that's maths, we're very good at.
Opens the UK and Europe for AI companies: works out what the product is actually for, says it so a buyer can repeat it, gets the product to where the demo sells it, then gets in the room with the right people.
Most recently opened the UK for a behavioural AI platform selling to banks and wealth managers, from zero to a pipeline of tier-one accounts. Before that, first international hire on Zoom's sales team, built the UK outbound motion with no playbook, and closed around $4m in annual recurring revenue including 10,000-seat enterprise deals. Investor in three companies. Techstars Boulder, 2024.
Keeps and grows the customers once the first deal is done, and knows the US buyer from the inside.
Started in door-to-door sales. One of the first BDRs at Zoom, so she helped write the playbook, then closed around $3.5m in annual recurring revenue as an account executive in healthcare. Through two IPOs, SendGrid and Zoom. At Attentive she was one of the first to sell the AI products, and ran enterprise accounts after the first deal: renewed and expanded. Investor in two companies.